What this module is about
Effective direct marketing relies on good databases (lists of customer names, addresses and contact details).
The best databases are those you build yourself from your dealings with customers, but if you are looking for new customers, you need to build a prospect database.
How much does it cost?
These modules are provided free by Royal Mail.
Why you should do it
Planning a database that will meet your needs and provide you with the information you need about your customers will save you time and money. A poorly-planned and managed database can be totally ineffective.
Who should complete it
Any business owner or manager who wants to find new customers.
What you will end up with
•
A template to calculate the cost of building a prospect database.
•
Suggestions for data you might want to collect.
•
Eight ways to fill gaps in your prospective database.