What this module is about
As you would expect, ‘permission marketing’ means just that – customers give you permission to contact them. This module will explain how to get permission from your customers and prospects and then how to effectively promote your products or services to them.
How much does it cost?
These modules are provided free by Royal Mail.
Why you should do it
Most successful businesses try to maximise their profit by:
•
Increasing their number of customers.
•
Raising the average amount spent by each customer.
•
Guiding customers to buy higher margin products/services.
•
Encouraging customers to buy more frequently.
Permission marketing can help you achieve all of these by giving you a reason to contact customers without intruding on their privacy. You can also lower your costs and reduce the amount of time you spend on direct marketing, by selling to people who want you to contact them.
Who should complete it
Business owners who want to build up a database of receptive customers that complies with the relevant laws.
What you will end up with
•
Instructions for setting up a customer database using Microsoft Outlook.
•
Some e-mail writing tips.
•
Information about Royal Mail products to help you in your permission marketing.