What this module is about
The workshop explains how you manage your database to ensure you get the best out of your customer list.
How much does it cost?
These modules are provided free by Royal Mail.
Why you should do it
As with any asset, you need to make sure your customer list is looked after. Customer databases need to be updated regularly to ensure you are sending the right people the right kind of information.
Regular maintenance will also ensure the money you spend marketing to your customers is used more effectively.
Who should complete it
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Small-business owners and managers wanting to improve the performance of their customer database
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Owners wanting to reduce the cost of promoting products and services to their database
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Owners looking for increased sales revenue
What you will end up with at the end of this module
A clear understanding of the importance of maintaining your database and practical steps your business can take to ensure your database stays relevant, plus: