What this module is about
This module will help you keep in regular contact with customers in a cost-effective way. It evaluates:
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The value of effective database and customer relationship management.
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How technology can help you keep in touch with customers.
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Different methods of staying in touch.
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How to test your approach and measure success.
How much does it cost?
These modules are provided free by Royal Mail.
Why you should do it
If you have a large contact database, it can be difficult to provide customers with the level of personal attention they deserve. Your customers might feel that they have lost personal contact with you and if they sense you are neglecting them, they could switch to your competitors.
Who should complete it
Small-business owners who want to retain their customers, win more sales and referrals from them, and improve their businesses.
What you will end up with
Information to help you handle these issues:
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How can you let your customers know that you care if you do not have the time or resources to contact them?
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How can technology help you keep in touch in the most relevant way?
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How often should you contact your customers?
Plus these downloads: