What this module is about
The workshop explains why loyalty is so important and covers a range of practical ideas you can implement in your business to build loyalty with customers immediately.
How much does it cost?
These modules are provided free by Royal Mail.
Why you should do it
Loyal customers offer you a strong competitive advantage. It is far more cost-effective to get repeat business from loyal customers than to spend time and money finding new customers. In addition, loyal customers will bring you new customers through word of mouth recommendations.
Who should complete it
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Small-business owners wanting to lock in the loyalty of their existing customers.
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Owners wanting to develop a competitive advantage over rival firms.
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Owners looking for increased sales revenue and referral business.
What you will end up with
A clear understanding of the importance of customer loyalty and practical steps you can take in your business to ensure loyalty develops.
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A template to help you to identify loyalty ideas from other businesses that you could implement in your own business.
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An Excel template to calculate your loyalty budget
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Information on how to add new contacts using Microsoft’s Business Contact Manager.
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Some tips on creating a rewards programme.